How to Capture B2B Leads from Your Squarespace Product
Your Squarespace store gets B2B visitors.
You probably don't know it — because they leave without doing anything.
They're not browsing casually. They're evaluating your products for a business purchase. A bulk order. A recurring supplier relationship. A trade account.
But your product page only offers them one option.
Buy now. At retail price.
So they leave. And you never knew they were there.
Why B2B Buyers Don't Convert Through Checkout
Retail customers and B2B buyers land on the same product page. But they behave completely differently.
A retail customer sees a price they're happy with — they buy.
A B2B buyer sees that same price and thinks:
Can I get a better rate for bulk?
Do they offer trade accounts?
Can I order different quantities across multiple variants?
Who do I talk to about an ongoing supply relationship?
None of those questions get answered by a Buy Now button.
So they don't buy. They move on to a supplier who made it obvious they handle B2B.
The Simple Fix
B2B buyers don't need a different product page.
They need a different option on that product page.
Something that says — if you're buying for a business, start here.
An inquiry button that lets them submit their details, what they're interested in, and what they need - without being pushed through a retail checkout that doesn't fit their buying process.
That one addition turns an invisible B2B visitor into a captured lead.
How QuotePlugin Captures B2B Leads
QuotePlugin adds an inquiry button to your Squarespace product pages alongside your existing checkout.
Retail customers buy normally.
B2B buyers click the inquiry button, submit their details and requirements, and you receive a structured lead instantly by email — with the exact products they're interested in and any notes they've added.
No separate B2B portal. No complicated setup. No asking B2B buyers to jump through hoops.
Just a clean way to capture business leads directly from the product pages they're already landing on.
What a Captured B2B Lead Looks Like
When a B2B buyer submits an inquiry, you receive:
Their name and business contact details
The exact products they're interested in
Quantities, variants, and any specific requirements they've noted
Everything you need to follow up with a proper trade quote
One email. One warm lead. Ready to convert.
The B2B Buyers You're Missing Right Now
B2B buyers are already finding your Squarespace store through Google.
They're looking at your products. They're interested.
But without a clear way to start a business conversation — they assume you're retail only. And they go elsewhere.
A single inquiry button on your product pages changes that assumption completely.
