How to Add a Wishlist to Squarespace
Squarespace doesn’t offer a built-in wishlist feature.
So if you want customers to save products, you have to add the feature yourself.
The good news is, there are a few ways to do it.
Ways to Add a Wishlist to Squarespace
1. Manual Workarounds
Some store owners try to recreate a wishlist using:
Forms
Custom code
These methods usually:
Break the user experience
Don’t persist across devices
Require ongoing maintenance
They’re not practical for real stores.
2. Using a Wishlist Plugin (Recommended)
A proper wishlist plugin adds the expected behavior directly into your store.
For example, with a solution like WishlistFlow:
Customers can:
Click a heart icon or “Add to Wishlist” button
Save products instantly
Access their wishlist later without friction
Share their wishlist via link, WhatsApp, or email
Use it across devices without needing an account
Store owners can:
See which products are being saved
View customer emails tied to wishlists
Track product interest and demand
Optionally follow up with interested customers
And importantly:
It works on Squarespace 7.1
Requires no complex setup
Lets you customize button labels and icons
Frequently Asked Questions
Who should use WishlistFlow for Squarespace?
Any Squarespace store that wants customers to save products, track interest, and increase repeat visits. It’s especially useful for stores with multiple products, higher price points, or giftable items.
Do customers need an account to save items?
No. Customers can save items without creating an account. Their wishlist can still persist and be accessed later.
How can customers share their wishlist?
Wishlists can be shared via a simple link, or through platforms like WhatsApp and email, making it easy for others to view saved products.
Can store owners see wishlist activity?
Yes. Store owners can view saved items, associated emails, and understand which products are getting the most interest.
Does WishlistFlow work with any Squarespace site?
It works with all Squarespace 7.1 websites.
How much does WishlistFlow cost?
It’s priced at $17 per month per website, with a free trial available.
Is setup complicated?
No. It’s designed to work without complex configuration or technical setup.
Can customers access their wishlist on multiple devices?
Yes. Saved items can be accessed across devices, making the experience seamless.
Can the button label or heart icon be customized?
Yes. You can customize both the button text and icon to match your store’s design.
Final Thoughts
Adding a wishlist to Squarespace isn’t complicated.
You just need the right approach.
Manual methods don’t scale.
A proper plugin gives you the functionality customers already expect.
