How to Let Customers Save Products for Later on Squarespace
Squarespace doesn’t provide a built-in way for customers to save products for later.
There’s no “save for later” button, no product bookmarking, and no way for shoppers to come back to items they were interested in.
That’s a problem because most customers don’t buy immediately. They browse, compare options, and often leave the site before making a decision.
If they can’t save products, they usually don’t return to them.
Why “Save for Later” Matters in eCommerce
Online shopping is rarely instant.
Customers often:
Open multiple products
Compare prices and styles
Get distracted or leave
Forget what they liked
Without a save feature, all that intent disappears.
A “save for later” experience helps customers:
Keep track of interesting products
Continue shopping later
Make more confident buying decisions
Does Squarespace Have a Save for Later Feature?
No. Once a visitor leaves, there is no built-in way to bring them back to those products.
How to Enable Save for Later on Squarespace
Since Squarespace doesn’t support this natively, there are only a few options.
1. Workarounds (Limited Use)
Some stores try:
Asking users to bookmark pages manually
Using forms or email links to “remember” items
Custom code solutions
These approaches don’t work well because:
They are not user-friendly
They don’t persist across devices
They add friction to the shopping experience
2. Using a Wishlist System (Recommended)
The most effective way to enable “save for later” behavior is using a wishlist-style feature.
A wishlist system acts as a modern save-for-later tool.
For example, with WishlistFlow, customers can:
Click a heart icon or “Save” button on products
Store items in a personal list
Return later to continue shopping
Access saved products across devices
Share saved items with others
No account is required, so there’s no friction during browsing.
Why This Works Better Than Manual Methods
Unlike bookmarks or hacks, a wishlist-based save system:
Works directly inside the shopping experience
Requires only one click
Keeps products organized for the customer
Preserves intent across sessions
This turns casual browsing into return visits.
FAQs
Can customers save products on Squarespace?
No, Squarespace does not have a native save or bookmark feature for products.
What is the best way to add “save for later” on Squarespace?
The most effective way is using a wishlist system that lets customers save products with one click and revisit them later.
Do customers need an account to save items?
No. With a proper wishlist setup, customers can save items without creating an account.
Can saved products be accessed later?
Yes. Saved items persist across sessions and devices when using a wishlist system.
Why don’t customers return to products they liked?
Because there’s no built-in way to store or recall them later, so interest is lost after they leave the site.
Final Thoughts
If your customers like products but can’t save them, you’re losing potential sales.
A proper “save for later” experience is no longer optional in modern eCommerce. It’s part of how people shop.
On Squarespace, the only practical way to add this is through a wishlist-style system that makes saving effortless.
