Does Squarespace Have a Favorites Feature? (Explained for Store Owners)
If you’re building a store on Squarespace, you might expect customers to be able to “favorite” products.
This is a common expectation because most modern online stores and apps allow users to save or like items while browsing.
But Squarespace works differently.
Does Squarespace Have a Favorites Feature?
No.
Squarespace does not include a native favorites feature for products.
There is:
No built-in “like” or heart system for products
No favorites list for customers
No way for shoppers to save items they like
Once a visitor leaves your store, there is no built-in system to bring those products back to them.
Why People Expect a Favorites Feature
Most users are used to platforms like social apps and marketplaces where:
They can tap a heart icon
Save items for later
Revisit saved content easily
So when they use Squarespace, they expect the same behavior.
But Squarespace is focused more on website design and basic commerce flow, not engagement features like saving or liking products.
What Squarespace Offers Instead
Squarespace provides:
Product pages
Cart and checkout system
Basic browsing experience
But it does not include:
Favorites
Wishlist systems
Product saving functionality
This creates a gap between user expectations and actual store behavior.
How Store Owners Solve This
To replicate a favorites-style experience, store owners usually add a wishlist system.
For example, WishlistFlow adds a heart icon on products, allowing customers to:
Tap to save items they like
Build a personal list of products
Return later to continue shopping
Share saved items if needed
From a user perspective, this works exactly like a favorites feature, but it’s designed for eCommerce behavior.
Why This Matters for Your Store
Without a favorites or saving feature:
Customers lose track of products they liked
Browsing intent disappears after they leave
Repeat visits depend on memory or ads
A simple save (heart) interaction helps keep that intent alive.
FAQs
Does Squarespace have a favorites or heart feature?
No, Squarespace does not include a native favorites or heart system for products.
Can customers like products on Squarespace?
Not by default. You need an external solution to enable that behavior.
What is used instead of favorites on Squarespace?
Most stores use wishlist systems that allow customers to save products and return to them later.
Final Thoughts
Squarespace does not include a favorites feature by default.
If you want that experience in your store, you need a system that adds product saving behavior directly into browsing.
In most cases, this is implemented using a wishlist system that lets customers tap a heart icon and save products for later.
